The Jack Welch College of Business and Technology program in Dingle focuses on several fields. The Fall semester program offers several courses pertinent to a Business major, such as MA 131 Statistics; AC 221 Financial Accounting; MK 201 Principles of Marketing. Short-term sessions in January and May I & II offer broader courses in marketing, tourism, and economic issues. Many other courses are offered that are required for Foundational Core or the Liberal Arts Explorations (LAE), and in the case of Sophomores, the Human Journey: the Catholic intellectual tradition courses.

One of the most important sectors of the Dingle economy is tourism. In 2018, 11.2 million tourists visited Ireland, bringing in 6.1 billion Euros to the economy, roughly 4% of the GNP. Dingle is very popular for day trips from the number one tourist destination of Killarney, yet some stay in Dingle where several 5-star B&Bs and the large 4-star Dingle Skellig Hotel offer premier accommodations. SHU courses study economics, tourism and marketing, where students have hands-on experience studying businesses in Dingle, and produce marketing plans after investigating products and outcomes. Learn how Ireland is ranked #3 of 136 countries in terms of marketing tourism, as they spend 1 Euro and see a return of 41 Euros. The Dingle Oceanworld Aquarium is only one of four aquariums in Ireland and is growing every year through solid planning and marketing. Dingle is also the 4^th largest fishing port in Ireland and offers a chance to see how business is run. Students can also study sports marketing, as Dingle has a local Gaelic Athletic Association sponsoring Gaelic Football and Hurling, and where Rugby and Soccer are also played. With a large tourist industry there are also many sports-related companies, such as surfing, kayaking, paddle boarding, horse riding, fishing, cycling, and hiking. The study of business in Dingle allows students to gain a rich international experience of the Irish economy.