Tourism and Marketing in Dingle
An unparalleled experience that promotes both personal and academic growth.

Program Overview

The Jack Welch College Business program in Dingle focuses on several fields. The newest semester-long program is designed to offer students in the Hospitality, Resort, and Tourism Management major several courses in Dingle. Other short term sessions in January and May I & II offer broader courses in marketing, tourism, and economic issues. One of the most important sectors of the Dingle economy is tourism. In 2018, 11.2 million tourists visited Ireland, bringing in 6.1 billion Euros to the economy, roughly 4% of the GNP. Dingle is very popular for day trips from the number one tourist destination of Killarney, yet some stay in Dingle where several 5-star B&Bs and the large 4-star Dingle Skellig Hotel offer premier accommodations. SHU courses study tourism and marketing, where students have hands-on experience studying businesses in Dingle, and produce marketing plans after investigating products and outcomes. Learn how Ireland is ranked #3 of 136 countries in terms of marketing tourism, as they spend 1 Euro and see a return of 41 Euros. The Dingle Oceanworld Aquarium/ Mara Beo is only one of four aquariums in Ireland and is growing every year through solid planning and marketing. Dingle is also the 4th largest fishing port in Ireland and offers a chance to see how business is run. Students can also study sports marketing, as Dingle has a local Gaelic Athletic Association sponsoring Gaelic Football and Hurling, and where Rugby and Soccer are also played. With a large tourist industry there are also many sports-related companies, such as surfing, kayaking, paddle boarding, horse riding, fishing, cycling, and hiking. The study of business in Dingle allows students to gain a rich international experience of the Irish economy.