Ireland is one of the leading tourist destinations and the country’s tourist leaders have developed this position over decades as Ireland relies heavily on revenue generated from this source. How does Ireland go about creating their specific brand image in marketing Ireland as a ‘holiday destination’? How have they created the Irish mystique that attracts so many tourists each year? Explore these questions and develop a better understanding of tourism marketing and how Ireland has become a leader in this sector. Enjoy group dinners at a variety of local pubs, excursions to see surrounding archeological sites, an overnight trip to beautiful Killarney, dramatic hill walks, and more.
Tourism and Marketing in Dingle
MK299 Tourism Marketing in Action
Enda McGovern Ph.D.